Analysing Television Adverts

Use of the camera:
- Extreme close up(a small section of an object or character)
-Close up(usually from neck up and close to the face)
-Long shot(full shot of somebody and clear settings)
-Wide shot
-Medium shot(from your torso to the top of your head)
Point of view
-Low angle(puts the character in a position of power and makes the viewer feel inferior)
-High angle(makes the characters seem vulnerable and puts the viewer in a a position of power)
-Over the shoulder

What is the effect of using slow motion to high speed?
Helps to release tension.

Transition from one to another shot
A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cut between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dissolves are a softer transitions.

Shot duration
The average shot is 1.38 seconds per shot. However, we are capable of seeing three shots per minute.

Sound Effects
There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product.

Common advertising strategies:
They are common advertising strategies to promote their product

Other strategies that advertisers use are:
Bandwagon- Join the crowd! Don't be left out! everyone is buying the latest food snack: aren't you?
Scale-  Advertisers make a product look bigger or smaller then it really is. E.g. burger king adverts.
Facts and figures-  Statistics can often enhance the products credibility.
Repetition-  Advertisers hope that if you see a product or hear its name over and over again, you will be more likely to buy it. Sometimes the same advert is repeated within a minute in the same series of adverts.