Technological Convergence- the bringing together of technologies that used to be separate pieces of hardware that have all now come together into one product.
Explain convergence technologies from your grandparents point of view:
How has digital convergence affected society:
Digital convergence has affected society in plenty of different ways. Without having an up to date phone children may not wake up in the mornings if they didn't have their phone alarms to do so. Furthermore, individuals have become highly addicted to technology and therefore allowing relationships and social lives to be ruined.
Tuesday, 30 January 2018
Monday, 29 January 2018
Analysing Print Ads
What makes a good print ad?
- Clear and effective image
- Memorable- emotional, informative
- Slogan/ catch phrase/ tagline- entice audience, stick in head
- Persuasive language
-Clear language- to the point
-Appropriate font- typeface, san-serif/ serif
-Colour scheme- ideally 3/4
-Clear layout
-Name of product
-Website
-Brand identity- logo, name of brand/ company
-Eye catching
Number 1
- The image is clear and effective as it demonstrates an individual getting their head bitten off by a bear.
- The image has nothing there to make it memorable.
- The language used is clear and the font is appropriate as it makes the advert easy to read.
- The name of the product is clearly stated in the centre of the ad.
- The image is eye-catching as the colours attract the eye, as well as the image shown.
- The layout is clear as ad flows.
Number 2
- The image is clear and effective as it demonstrates the cup holder to be a potato which is what the chips.
-This image isn't memorable as it isn't emotional or informative.
- The slogan is on the ad which helps to make the advert known to mcdonalds regular customers.
- Persuasive language is used as the words "real" and "good" are both stated on the add. This is displaying to individuals that mcdonalds food is real and good and will therefore persuade more individuals to buy it.
- The language is clear as there isn't much of it and therefore it is easy to spot and read.
- The font used is appropriate as it is easy for the audience to read.
- The colours used aren't very eye-cathcing as they are dim and boring colours.
- The layout is clear and easy for an audience to follow.
- The name of the product isn't stated on the image, due to being obvious to the audience what it is.
- The logo of mcdonals is on the advert to make individuals aware the ad is for their chips.
- The advert is eye-catching as it is interesting for those looking at it, due to being different and well thought out.
- Clear and effective image
- Memorable- emotional, informative
- Slogan/ catch phrase/ tagline- entice audience, stick in head
- Persuasive language
-Clear language- to the point
-Appropriate font- typeface, san-serif/ serif
-Colour scheme- ideally 3/4
-Clear layout
-Name of product
-Website
-Brand identity- logo, name of brand/ company
-Eye catching
Number 1
- The image is clear and effective as it demonstrates an individual getting their head bitten off by a bear.
- The image has nothing there to make it memorable.
- The language used is clear and the font is appropriate as it makes the advert easy to read.
- The name of the product is clearly stated in the centre of the ad.
- The image is eye-catching as the colours attract the eye, as well as the image shown.
- The layout is clear as ad flows.
Number 2
- The image is clear and effective as it demonstrates the cup holder to be a potato which is what the chips.
-This image isn't memorable as it isn't emotional or informative.
- The slogan is on the ad which helps to make the advert known to mcdonalds regular customers.
- Persuasive language is used as the words "real" and "good" are both stated on the add. This is displaying to individuals that mcdonalds food is real and good and will therefore persuade more individuals to buy it.
- The language is clear as there isn't much of it and therefore it is easy to spot and read.
- The font used is appropriate as it is easy for the audience to read.
- The colours used aren't very eye-cathcing as they are dim and boring colours.
- The layout is clear and easy for an audience to follow.
- The name of the product isn't stated on the image, due to being obvious to the audience what it is.
- The logo of mcdonals is on the advert to make individuals aware the ad is for their chips.
- The advert is eye-catching as it is interesting for those looking at it, due to being different and well thought out.
Friday, 26 January 2018
Analysing Television Adverts
Use of the camera:
- Extreme close up(a small section of an object or character)
-Close up(usually from neck up and close to the face)
-Long shot(full shot of somebody and clear settings)
-Wide shot
-Medium shot(from your torso to the top of your head)
Point of view
-Low angle(puts the character in a position of power and makes the viewer feel inferior)
-High angle(makes the characters seem vulnerable and puts the viewer in a a position of power)
-Over the shoulder
What is the effect of using slow motion to high speed?
Helps to release tension.
Transition from one to another shot
A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cut between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dissolves are a softer transitions.
Shot duration
The average shot is 1.38 seconds per shot. However, we are capable of seeing three shots per minute.
Sound Effects
There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product.
Common advertising strategies:
They are common advertising strategies to promote their product
Other strategies that advertisers use are:
Bandwagon- Join the crowd! Don't be left out! everyone is buying the latest food snack: aren't you?
Scale- Advertisers make a product look bigger or smaller then it really is. E.g. burger king adverts.
Facts and figures- Statistics can often enhance the products credibility.
Repetition- Advertisers hope that if you see a product or hear its name over and over again, you will be more likely to buy it. Sometimes the same advert is repeated within a minute in the same series of adverts.
- Extreme close up(a small section of an object or character)
-Close up(usually from neck up and close to the face)
-Long shot(full shot of somebody and clear settings)
-Wide shot
-Medium shot(from your torso to the top of your head)
Point of view
-Low angle(puts the character in a position of power and makes the viewer feel inferior)
-High angle(makes the characters seem vulnerable and puts the viewer in a a position of power)
-Over the shoulder
What is the effect of using slow motion to high speed?
Helps to release tension.
Transition from one to another shot
A cut is used to describe the clean break dividing one shot and another. The terms 'dissolves' and 'fades' refer to the way in which one frame fades out whilst the other is dissolved in, with no clear cut between the shots. A cut is regarded as a harsh transition from one shot to another. Fades and dissolves are a softer transitions.
Shot duration
The average shot is 1.38 seconds per shot. However, we are capable of seeing three shots per minute.
Sound Effects
There are many sound effects used in adverts: some are more obvious than others. The obvious sound effects are jingles: songs which incorporate lyrics explaining the virtues and features of a particular product.
Common advertising strategies:
They are common advertising strategies to promote their product
Other strategies that advertisers use are:
Bandwagon- Join the crowd! Don't be left out! everyone is buying the latest food snack: aren't you?
Scale- Advertisers make a product look bigger or smaller then it really is. E.g. burger king adverts.
Facts and figures- Statistics can often enhance the products credibility.
Repetition- Advertisers hope that if you see a product or hear its name over and over again, you will be more likely to buy it. Sometimes the same advert is repeated within a minute in the same series of adverts.
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