Analysing Print Ads

What makes a good print ad?
- Clear and effective image
- Memorable- emotional, informative
- Slogan/ catch phrase/ tagline- entice audience, stick in head
- Persuasive language
-Clear language- to the point
-Appropriate font- typeface, san-serif/ serif
-Colour scheme- ideally 3/4
-Clear layout
-Name of product
-Website
-Brand identity- logo, name of brand/ company
-Eye catching


Number 1



- The image is clear and effective as it demonstrates an individual getting their head bitten off by a bear.
- The image has nothing there to make it memorable.
- The language used is clear and the font is appropriate as it makes the advert easy to read.
- The name of the product is clearly stated in the centre of the ad.
- The image is eye-catching as the colours attract the eye, as well as the image shown.
- The layout is clear as ad flows.

Number 2



- The image is clear and effective as it demonstrates the cup holder to be a potato which is what the chips.
-This image isn't memorable as it isn't emotional or informative.
- The slogan is on the ad which helps to make the advert known to mcdonalds regular customers.
- Persuasive language is used as the words "real" and "good" are both stated on the add. This is displaying to individuals that mcdonalds food is real and good and will therefore persuade more individuals to buy it.
- The language is clear as there isn't much of it and therefore it is easy to spot and read.
- The font used is appropriate as it is easy for the audience to read.
- The colours used aren't very eye-cathcing as they are dim and boring colours.
- The layout is clear and easy for an audience to follow.
- The name of the product isn't stated on the image, due to being obvious to the audience what it is.
- The logo of mcdonals is on the advert to make individuals aware the ad is for their chips.
- The advert is eye-catching as it is interesting for those looking at it, due to being different and well thought out.